WHY’D YOU HAVE TO GO AND MAKE THINGS SO COMPLEXicated?

happy new year, welcome to the dark ages

You can argue that we’re in the attention economy now. Or perhaps the experience economy. Information economy. Moral economy. It doesn’t matter. You could make the case for whichever sort of economy you feel is most fucking us over at the moment. And you’d be right. No single pattern can capture every nuance of our individual experiences. But that won’t stop anybody from proclaiming that they’ve figured out the grand, overarching issues that plague every single human’s existence today. 

Por ejemplo, at the end of the year, the cultural consultants from Nemesis declared that we are living in a time of “Max Pain.” The term comes from the world of stocks and refers to the point at which the largest amount of investors lose money. (Some people are betting on the price of a stock to go down, others are betting on it to go up. And, at Max Pain, somehow, neither happens. The stock evens out at a price where everybody involved loses money.) Nemesis takes this concept to the arena of culture, rebranding it as “the trials and tribulations of meaning and value under increased cultural and economic volatility.” 

AKA: nothing means anything in these unprecedented times~*